It is
now 20 years since Bushbuck was first conceived over an excellent
dinner in the bush in Botswana. This is our story of those 20 years.
Tim
Liversedge, now a famous wildlife film director and host at that
fateful dinner, had convinced my father that there was a need for
a small highly personalised service at the upper end of the safari
market.
First
we had to consider in which African countries Bushbuck should operate
initially and settled for Botswana and Zimbabwe. This was partly
because they were comparatively new markets but more importantly
because Tim had pointed us in the direction of the best camps in
Botswana and we had met the redoubtable John Stevens in Zimbabwe.
Soon
the Bushbuck philosophy was established and our expertise was to
lie in communicating in sufficient depth with the potential clients
as to what they really wanted and then to match those requirements
with the most appropriate guides and camps. Also in order to preserve
that expertise we wanted to keep the company small enough so that
we did not have to employ anyone outside the family.
By
1987 as a result of safaris arising from family connections and
personal recommendations we were well underway with our UK clients.
The following year, for the first time, clients were coming from
the US.
Then
a whirlwind descended on us at about that time when we became the
Managing Agents of the Catalina Safari Company as pioneered by a
very charismatic and talented Frenchman called Pierre Jaunet who
probably knows Africa as a whole better than any other living white
man today. It was six hectic but happy years of ‘Trans Africas’
- taking off from the Nile in Cairo, landing just above Victoria
Falls 3 weeks later with so many adventures along the way –
and then there were the private charters – flying past the
Statue of Liberty being the most memorable moment. This interlude
taught us a lot about the travel industry but the most satisfying
aspect of the whole exercise was that nobody is likely to do this
again with a World War II Flying Boat.
Meanwhile
by 1990 we began to realise how insular were some of the safari
guides. The divide between East Africa and Southern Africa was as
if they were from different continents. So we put together under
the label of the Safari Guides Company (‘SGC’) an elite
club of those guides whom we regarded as the best in the six safari
countries in which we were then operating. That worked well in that
we got to know the guides concerned much better than anyone else
and were thus best placed to match the most appropriate guides to
client needs. The guides also enjoyed comparing notes at annual
meetings in a different host country each year and cementing long
term friendships thereby. Even so by 1999 we felt that there was
no more that we could contribute to that club and handed it over
to the guides to run as they wished.
Now
many years later, those of the SGC guides whom we still use are
Charlie McConnell in Kenya, Soren Lindstrom in Botswana, Jan
van der Reep in Namibia and Richard Bonham of Tanzania. Indeed we have been sending clients to
Charlie & Soren since 1988.
The
privately guided safari is not always affordable to everyone and
as an alternative for our clients, we have always designed camp/lodge
style itineraries. In the late 1980’s we had just a handful
of camps and lodges on our best of Zimbabwe and Botswana list. Since
then we have spread our wings and now use the best camps and lodges
across nine safari countries, sometimes combining two countries
in one itinerary. The camps and lodges have remained small, well
hosted and located in wild game areas – this has been our
criteria from the beginning.
Thus
25 years on the ethos of Bushbuck is much the same but my father
retired from the scene last year when he was overwhelmed to welcome
at his 80th birthday lunch Tim and June Liversedge, Pierre and Antoinette
Jaunet, Charlie & Mouse McConnell, Soren Lindstrom and Jan, David & Robyn Foot and
Suzi van der Reep.
As
a family, we have always enjoyed and continue to enjoy running Bushbuck.
Over the decades Bushbuck Safaris has come to represent the very
highest level of quality and service and of that we are extremely
proud.
Maybe,
in due course one of my daughters will join me in Bushbuck.
Boo
Chrisp |